B2B Marketing
Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]
What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?
Read MoreSMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
Read MoreB2B Marketing & Sales Landscape [INFOGRAPHIC]
This infographic illustrates the B2B marketing and sales landscape so you can identify the right strategies and tactics for your organization.
Read MoreDevices B2B Decision-Makers Use To Search For & Consume Content, April 2013 [TABLE]
30% of B2B decision-makers around the world consumed B2B content on their tablets.
Read MoreHow B2B Salespeople Use Tablets, January 2014 [CHART]
B2B marketers were most likely to report successfully using tablets in sales to either walk through customer presentations or demo solutions to customers.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Read MoreB2B Use Of Tablets For Sales Enablement, February 2014 [TABLE]
Some 23% of B2B companies have deployed tablets in sales-related activities.
Read MoreSales & Marketing Formally Define A Qualified Lead, 2011 vs 2014 [CHART]
Only half of the firms said their sales and marketing departments had an agreed-upon definition of a lead and that percentage hasn’t shifted much in the past 3 years.
Read MoreMost Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreContent Marketing Aligned With Buyers' Journey, February 2014 [CHART]
49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.
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