B2B Marketing Archives - Page 27 of 55

Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.

Value Of Social Business To Organizations, July 2014 [CHART]

Almost 6 in 10 B2B respondents agreed that social business has positively affected their organization’s business outcomes.

Most Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]

B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota.

B2B Media Industry Revenue Growth, Q1 2014 [CHART]

B2B media industry revenues grew by 4.5% year-over-year to reach $7.1 billion.

Why Business Execs Pay For Online News, March 2014 [CHART]

Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.

Business Executives Who Pay For Online News By Industry, March 2014 [CHART]

Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.

Search Advertising's Effect On Brand Awareness, June 2014 [CHART]

Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.

Most Important Types Of Apps For Booking Travel, March 2013 [CHART]

Travelers preferred app experiences over the mobile web.

B2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]

Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.