B2B Marketing
Phablet User Persona [CHART]
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreTop Obstacles To B2B Real-Time Marketing, August 2014 [CHART]
Close to two-thirds of B2B marketers employ some type of real-time marketing.
Read MoreHow To Use Twitter For Business: 5 Do’s & 1 Don’t
David Erickson shares several tips on how to use Twitter for business.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreB2B Product Spending Growth By Industry, 2013 [CHART]
Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.
Read MoreTop Content Marketing Objectives For B2B & B2C, August 2014 [CHART]
B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.
Read MoreB2B Salespeople's View Of Marketing Asset Effectiveness, July 2014 [CHART]
3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur.
Read More5 Ways B2B Marketers Struggle With Content Marketing
Five ways in which B2B marketers struggle with content marketing as well as some ways they can improve.
Read MorePrimary B2B Content Marketers Practices, July 2014 [CHART]
Only 1 in 7 B2B marketing leaders believe that their content marketing efforts have very effectively delivered business value during the past 12 months.
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