B2B Marketing
B2B eCommerce Website Features, November 2014 [CHART]
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Read MoreAmericans's Favorite Social Networks, November 2014 [CHART]
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Read MoreB2B Spending Plans For Demand Generation Channels, September 2014 [TABLE]
41% of US B2B marketing professionals planned to increase spending on demand generation next year, compared with 17% who said they’d decrease investments.
Read MoreCoordination Between B2B Demand Generation & Sales Teams, October 2014 [CHART]
Just 10.5% of B2B marketing and sales professionals worldwide said their demand generation and sales training teams were completely coordinated.
Read MoreB2B Media Revenues, Q1-Q2 2014 [CHART]
B2B media industry revenues grew by just 0.4% year-over-year in Q2 to reach $6.31 billion.
Read MoreThe Life Of A B2B Sales Representative [INFOGRAPHIC]
This infographic from Qvidian illustrates the life and struggles a B2B sales representatives face on the job.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
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