B2B Marketing
Obstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
Read MoreBiggest Impediments To Meeting Lead Generation Targets, October 2014 [CHART]
Fewer than 1 in 5 companies around the world (19% in the US) meet their sales lead generation targets.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreTop Characteristics Of Successful B2B Content, October 2014 [CHART]
Three-quarters of business executives seek out content in order to research a business idea.
Read MoreTop Methods For Marketing To Existing Customers, October 2014 [CHART]
The most common activity is customer and/or user group events, performed by 61% of respondents.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Read MoreHow To Use Social Media For Events [INFOGRAPHIC]
This infographic from Eventility illustrates four ways you can use social media to boost attendance at your events.
Read MoreB2B Buyers' Online Research By Channel, October 2014 [CHART]
Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
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