B2B Marketing
2015 Marketing Spending Plans By Channel, December 2014 [CHART]
54% of business leaders expect their marketing budgets to grow next year (up from 46% last year.
Read MoreB2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Read MoreAlignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
Read MoreDevices Full-Time American Workers Use At The Office, December 2014 [CHART]
71% of American workers use desktop computers to get work done in the office.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreInformation B2B Buyers Find Useful For Online Purchases, August 2014 [CHART]
The highest percentage of B2B buyers—73%—citing pricing as the most useful type of information for online work purchases.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
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