B2B Marketing
Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Read MorePercent Of B2B Sales/Marketing That Have Been Automated, December 2014 [CHART]
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.
Read MoreB2B Buyers Top Purchase Decision Risks, February 2015 [CHART]
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Read MoreMarketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]
B2B marketers trail their B2C counterparts in total marketing budget.
Read More2015 B2B Marketing Budget Allocations [CHART]
Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.
Read MoreB2B Buyers’ Top Frustrations With Vendors, February 2015 [CHART]
Business buyers report receiving an average of 64 approaches from salespeople every week.
Read MoreHow B2B Marketers Ensure Messaging Consistency, December 2014 [CHART]
B2B marketers were most likely to depend on templates and tools to reinforce training to maintain message consistency.
Read MorePrevalence Of B2B Message Development Processes, December 2014 [CHART]
Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.
Read MoreMeasures By Which B2B Marketers Are Judged, February 2015 [CHART]
B2B marketers from mid-size companies are focusing their attention and budgets more on customer acquisition than retention.
Read MoreSocial Channels B2B Marketers Use For Professional News, August 2014 [CHART]
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
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