B2B Marketing
SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MorePrevalence Of B2B Automated Email Campaigns, March 2015 [CHART]
US B2B marketing executives surveyed were most likely to report that fewer than 25% of their current email campaigns were triggered.
Read MoreTop-Converting B2B Lead Acquisition Channels, August 2015 [CHART]
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Read MoreMarketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreB2B Marketers' Struggles With Content, March 2015 [CHART]
Among B2B marketers in North America, nearly four in 10 said it was difficult or somewhat difficult to come up with ideas for content marketing.
Read MoreContent Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MoreB2B Social Media [INFOGRAPHIC]
This infographic by NowSourcing illustrates the countless ways that social media can be used in business-to-business communications.
Read More