B2B Marketing
Website Content Engagement By Desktop Or Mobile, August 2015 [CHART]
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
Read MoreTop Objectives For B2B Lead Generation, July 2015 [CHART]
B2B marketers want quality over quantity when it comes to lead generation.
Read MoreOrganizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]
Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreB2B Social Media Marketing Challenges, July 2015 [CHART]
53% of B2B marketers from around the world say that generating actionable insights from social data is a key social marketing challenge faced by their organization.
Read MoreHow Social Media Works Well As A B2B Sales Tool, March 2015 [CHART]
Three-quarters of B2B sales professionals said social media worked well for nurturing leads and opportunities.
Read MoreNumber Of B2B Deals Closed In 2014 Due To Social Media Use [CHART]
74% of B2B sales professionals in North America who exceeded their 2014 quotas said they were ‘highly effective’ social media users or ‘better than most.’
Read MoreEffective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read MoreBenefits Of B2B Marketing Automation, April 2015 [CHART]
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
Read MoreTop B2B Marketing Automation Objectives, April 2015 [CHART]
79% of B2B marketers worldwide used marketing automation.
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