B2B Marketing
Top Tactics For Reaching C-Suite Decision Makers [CHART]
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
Read MoreB2B Mobile Marketing Tactics [CHART]
The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
Read MoreB2B Video SEO Practices, October 2015 [CHART]
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
Read MoreUse & Awareness Of Predictive Marketing For B2B, September 2015 [CHART]
Among those who are using predictive marketing, most have not fully bought in.
Read MoreImportance Of Predictive Marketing For B2B, September 2015 [CHART]
Predictive marketing is quickly becoming important among business-to-business (B2B) marketers.
Read MoreFactors For Trusting Unfamiliar Thought Leadership Content [CHART]
What does motivate thought leadership content consumption?
Read MoreContent Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Read MoreMost Effective Types Of Content For Social Media, October 2015 [CHART]
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
Read MoreB2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreNorth American B2B Content Marketers, 2013-2015 [CHART]
88% of B2B marketers use content marketing.
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