B2B Marketing
Google AdWords Benchmark Metrics By Industry [CHART]
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Read MoreTop Content Creation Challenges [CHART]
73% of marketers surveyed in late 2015 reported creating more content than in the previous year.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Read MoreHow B2B Marketers Are Using Customer Lifescycle Marketing
The B2B world has widely adopted lifecycle marketing, according to 2015 research. But some stages are being neglected, and many firms still have not gotten on board.
Read MoreB2B Roles Responsible For Referrals
Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.
Read MoreTypes Of B2B Website Features
Newsletter sign-ups are the top features of B2B websites.
Read MoreTop Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read MoreB2B Customer Loyalty [CHART]
Transparent prices and product details most influence enterprise B2B decision-makers’ willingness to buy again from a supplier for work-related purchases.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
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