Augmented Reality
Future Of Virtual Events
A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.
Read MoreDigital Marketing This Week
Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.
Read MoreSocial Media Content Trends For 2020 [INFOGRAPHIC]
This infographic from MicroCreatives illustrates seven social media content trends for 2020.
Read MoreGlobal AR/VR Device Shipments, 2017-2023 [CHART]
In 2017, there were ten million virtual reality devices shipped worldwide, according to CCS Insight. By 2023, that number is expected to reach 69 million virtual reality device shipments.
Read MoreTop Seach Trends Marketers Are Watching For The Next Year [CHART]
When asked what 5 trends (of 23 listed) provided the biggest opportunities and challenges for digital marketing, specifically search, more than half (51%) of respondents cited the change of customer behavior driven by technologies like mobile, AI virtual and augmented reality and IoT.
Read MoreTechnology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreAugmented Reality Shopping [CHART]
Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Read MoreAttitudes Toward Emerging Technologies [TABLE]
A global survey found that among a variety of emerging concepts, cryptocurrencies and their underlying technology, blockchain, leave the most people scratching their heads.
Read MoreObstacles To Augmented/Virtual Reality Adoption [CHART]
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
Read MoreTop Technologies For Improving The Customer Experience [CHART]
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
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