Audio Marketing
Podcast Listeners, 2018-2022 [CHART]
eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreHealth-Related Voice Queries [CHART]
The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.
Read MoreSpotify Users, 2017-2019 [CHART]
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…
Read MoreSeniors Using Smart Speakers [CHART]
Unsurprisingly, seniors are the least likely adults to use any voice technology.
Read MoreSmart Speaker Owner Demographics [CHART]
About 1 in 3 US adults (32%) reports owning a Smart Speaker as of August 2018, marking a 4% point increase from January of this year.
Read MoreBaby Boomer Smart Speaker Users, 2017-2018 [CHART]
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Read MoreGeneration X Smart Speaker Users, 2017-2018 [CHART]
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreTeen Smart Speaker Users, 2017-2019 [CHART]
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
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