Audio Marketing
Top Reasons To Use Smart Speakers [CHART]
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
Read MoreAudience Retention Rates by Length of Podcast [CHART]
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
Read MoreLocal Radio Newscast Completion Rates by Duration [CHART]
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Read MorePodcast Abandonment Rates [CHART]
A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour.
Read MorePodcast Listening Frequency [CHART]
Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them.
Read More2016 Podcast Listener Report [VIDEO]
The 2016 Podcast Consumer report contains all new data on podcast users in America, derived from the Infinite Dial 2016 study from Edison Research and Triton Digital.
Read MoreTop Activities Of Podcast Listeners [TABLE]
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Read MoreAmericans' Weekly Media Consumption By Race/Ethnicity [TABLE]
Americans’ Weekly Media Consumption By Race/Ethnicity [TABLE]Black adults watch almost three times more TV on a weekly basis than Asian-American adults.
Read MoreAudio Media Consumption Behavior [WEBINAR]
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Read MoreAverage Internet Radio Ad Load Time, Q3 2015 [CHART]
Internet radio listeners spent about 14 minutes on average listening to music before hearing their first ad during Q3 2015.
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