Asian Americans
US Tablet Adoption Rates By Demographic, September 2013 [CHART]
35% of Americans aged 16 and older now own a tablet.
Read MoreAmericans Sick Of Social Media Marketing By Demographic, October 2013 [CHART]
47.1% of Americans who had been active on any type of social network in the previous 6 months indicated some level of agreement that too many companies are on social media.
Read MoreDemographics Of Affluent Americans, September 2013 [CHART]
Ipsos estimates that 62.5 million Americans count as affluents – meaning that they are aged 18 and over and living in households with at least $100,000 in annual income – an almost 6% increase from 59 million last year.
Read MoreUS College Student Demographics [CHART]
After growing by 3.2 million between 2006 and 2011, the number of Americans enrolled in college (undergraduate and graduate) fell by almost half-a-million last year.
Read MoreUS Population By Race Or Ethnic Group As Of July 1, 2012 [TABLE]
Asian-Americans were the fastest-growing race or ethnic group in the US last year, growing by 2.9% year-over-year to reach 18.9 million.
Read MoreUS Broadcast-TV Only Households By Race [CHART]
Among black households, the move toward broadcast-only services has been particularly dramatic, jumping 10 percentage points to 22%.
Read MoreAmerican Social Media Users By Race/Ethnicity, 2012-2017 [TABLE]
In 2012, 68.9% of Hispanics were using social networks, compared with 66.2% of the total US population.
Read MoreAmericans By Race/Ethnicity, 1990-2018 [CHART]
Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic.
Read MoreCumulative Life Spending By Race/Ethnicity, April 2013 [CHART]
Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes.
Read MoreGrowth In American Internet Use By Race, 2012-2017 [TABLE]
Between 2009 and 2012, the percentage of foreign-born and native-born Hispanics who used the web rose by 18 percentage points and 27 percentage points, respectively.
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