Artificial Intelligence
Use Of Artificial Intelligent Chatbots [CHART]
Artificial intelligence (AI) may be catching on with marketers, but their adoption of AI chatbots has been slow going. Just 7% of marketers said they currently use AI-powered chatbots.
Read MoreHow Companies Are Using Artificial Intelligence [CHART]
The use of artificial intelligence (AI) to drive campaigns and experiences is one of the most exciting prospects for digital marketers and e-commerce professionals in the coming years, more so than virtual or augmented reality and the internet of things (IoT).
Read MoreCompanies' Most Exciting Marketing Tactics [CHART]
Optimizing the customer experience continues to be the most exciting opportunity for digital marketers and e-commerce professionals around the world. Company respondents are the most excited by the prospects of customer experience optimization, as they have been for some time now.
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreMarketers' Attitudes Toward AI [INFOGRAPHIC]
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Read More2018 Online Marketing Trends [INFOGRAPIC]
This infographic surveys various online marketing trends for 2018 from a variety of marketing reports. The insights include: 74% of customers feel frustrated when website content is not personalized and many more.
Read MoreEconomic Effect Of Artificial Intelligence [INFOGRAPHIC]
This infographic looks at recent projections from PwC and Accenture regarding AI’s economic impact, as well as the industries and countries that will be the most profoundly affected.
Read MoreWhat Marketers Don't Know About Content Management [CHART]
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
Read MoreEmail Innovation [CHART]
Personalization has jumped to the top as the leading area of focus for company respondents this year, overtaking automation.
Read MoreJob Loss Due To Automation [CHART]
This chart by Visual Capitalist is based on US Bureau of Labor Statistics illustrating expected job losses due to automation by job type.
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