Marketing Analytics
Types Of Analytics CFOs Will Pay For [CHART]
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Read MoreHow To Dynamically Capture Source Referrals Using Google Tag Manager
This guide demonstrates how to capture UTM source referral data using Google Tag Manager when distributing content broadly such as publishing press releases.
Read MoreConcerns About Artificial Intelligence [TABLE]
60% of internet users said they were very concerned about the criminal use of AI technologies.
Read MoreBenefits Of Artificial Intelligence [CHART]
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreBiggest Email Marketing Challenges [CHART]
While email remains hugely popular with consumers, email marketers are having a tough time growing their audiences.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreEmail Marketing Competitive Analysis Tactics [CHART]
Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.
Read MoreInternet Of Things Data & Analytics Challenges [CHART]
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
Read MoreTop Conversion Rate Optimization Methods [CHART]
A majority (55%) of client-side marketers believe that conversion rate optimization (CRO) is crucial to their overall digital marketing strategy.
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