Marketing Analytics
History Of Robotics & Artificial Intelligence [INFOGRAPHIC]
This infographic by PricewaterhouseCoopers illustrates the rise of robotics and AI.
Read MoreHow Companies Define Digital [CHART]
More than three in 10 business and IT executives said digital refers to all technology innovation-related activities.
Read MoreHow AI Can Enhance SEO [CHART]
Virtually all marketers believe Artificial Intelligence can enhance SEO, according to a SearchDex survey of 100 marketers across industries.
Read MoreAdvertising Digital Skills Gap [CHART]
On a 100-point scale, marketers working at advertisers around the world score their organizations’ digital capabilities at an average score of just 57.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreAmericans' Concern Over Digital Privacy [CHART]
Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Read MoreMarketing Analytics Obstacles [CHART]
Fewer than one-third of projects used marketing analytics prior to a decision, down from 37% five years ago.
Read MoreData-Driven Personalization [CHART]
Marketers are in the process of implementing personalization strategies at their organizations.
Read MoreTop Digital Experience Goals For 2017 [CHART]
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
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