Marketing Analytics
Embracing Online Culture [INFOGRAPHIC]
J6 Design designed this infographic that offers seven reasons you should embrace online culture.
Read MoreIntegration Of Web Analytics Into Overall Business Strategy [CHART]
14% of companies reported that they did not tie web analytics to their overall business strategy.
Read MoreUsefulness Of Web Analytics [CHART]
A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making.
Read MoreB2C Email Subject-Line Length Metrics [CHART]
The longer the length (in characters) of a B2C email subject line, the higher its open, click, and click-to-open rates.
Read MoreEffect On Facebook Fan Engagement Due To Conversion To Timeline [CHART]
41% of pages that had converted to Timeline saw increased engagement with their pages, while 38% of non-converted pages also saw increased engagement.
Read MoreTop 15 Alcohol Brands Facebook Page Engagement Metrics [TABLE]
The average amount of user interaction with alcohol brand content on Facebook increased in July 2012, as compared to January 2012.
Read MoreMarketers' Priorities For Lead Generation [CHART]
52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals.
Read MoreROI Measurement By Marketing Channel [CHART]
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
Read MoreClarifying Social Media & Word Of Mouth Metrics [CHART]
Marketers tend to be comfortable using established metrics for word-of-mouth (W-O-M) and social media measurement, with most currently using click-throughs (93%), daily or monthly active users (83%), and Facebook likes (82%).
Read MoreSatisfaction With Facebook Data & Analytics [CHART]
61.3% of marketers said they were somewhat satisfied with the data and analytic tracking they received from Facebook.
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