Marketing Analytics
Marketing Attribution Use, November 2012 [CHART]
26% of clients and 36% of agencies surveyed from around the world report that they (or their clients) typically carry out marketing attribution.
Read MoreMost Valuable Big Data Sets For Consumer Goods/Retail Industry, February 2012 [CHART]
Senior executives ascribed much greater value to point-of-sale and social media data for retail and CPG companies compared to other industries.
Read MoreHow Companies Should Use Big Data & Analytics, April 2012 [CHART]
With the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of Big Data.
Read MoreFavored Data For Targeting Digital Advertising, November 2012 [CHART]
81% of agencies say they use trusted offline data to best target digital advertising.
Read MoreDefinitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals around the world say that the use of information (including big data) and analytics is creating a competitive advantage for their organizations.
Read MoreBeyond The Paywall: Paying For Local Journalism
300 newspapers now have some form of paywall in place online.
Read MoreConfidence In Conversion Rate Optimization Best Practices, November 2012 [CHART]
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them.
Read MoreTop Definitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
Read MoreNorth American Email Marketing Metrics, Q2 2010- Q2 2012 [CHART]
Both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012.
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