Marketing Analytics
Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Read MoreInterests In Data Management Platforms, September 2012 [CHART]
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Read MoreReasons To Use Data Management Platforms, November 2012 [CHART]
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
Read MorePrimary Objectives Of Using Big Data, 2012 [CHART]
Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.
Read MoreThe Big Data Gap, 2012 [CHART]
2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.
Read MoreEmail Marketing Techniques, 2012 [CHART]
85% of marketers are using list segmentation and targeting for their email campaigns.
Read MoreInsurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]
Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.
Read MoreInsurance Email Marketing Deliverability, January – October 2012 [CHART]
Email overload has a negative effect on consumers, cited as their top reason for unsubscribing from a list.
Read MoreMarketing Attribution [INFOGRAPHIC]
This infographic by Adobe looks at the elements of marketing attribution.
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