Marketing Analytics
Competitive Advantage From Business Analytics, March 2013 [CHART]
67% of executives believe that business analytics creates a competitive advantage in their organization.
Read MoreSenior Marketers’ Top Concern, March 2013 [CHART]
Senior marketers believe that their efforts are under more scrutiny these days, and consistent with that perception, count accountability as their top concern this year.
Read MoreAgency Perceptions Of Client Online Marketing Talent Gaps, March 2013 [CHART]
80% of agencies and production companies pointed to user experience (UX) as a major (45%) or minor (35%) talent gap among clients.
Read MoreConversion Rates For American Visitors To Travel Websites By Category, January 2011 – March 2012 [CHART]
The monthly average for conversions via cruise sites was less than 1% between January 2011 and March 2012.
Read MoreNew Factors That Will Affect Email Marketing, December 2012 [CHART]
58% of marketers said that the pervasiveness of smart phones and tablets will affect their email marketing plans in the next 12 months.
Read MoreChanges That Have Most Influenced B2B Marketing, March 2013 [CHART]
Today’s marketer has moved from outbound, advertising and intuition-based marketing to a new inbound model that emphasizes digital channels, multiple touchpoints, and data analytics,
Read More2013 Plan For Social Media Success [INFOGRAPHIC]
Marketing, Public Relations, Advertising & Social Media Infographics
Read MoreMarketing Analytics Quality, August 2012 vs February 2013 [CHART]
Only 40% of CMOs surveyed say their company formally evaluates the quality of marketing analytics, down from 47% 6 months earlier.
Read MoreTop Metrics For Evaluating Influencers, December 2012 [CHART]
Facebook friends and Likes and Twitter followers were among the most important metrics used by brands when evaluating these individuals.
Read MoreTypes Of Local Market Data Collected By Marketers, February 2013 [CHART]
Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.
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