Marketing Analytics
Big Data As Obstacle Or Opportunity, Q1 2013 [CHART]
61% of respondents thought of Big Data as part obstacle, part opportunity.
Read MoreHow Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]
Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.
Read MoreAttitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]
More than half of respondents from both sectors thought the promise of Big Data was overhyped.
Read MoreTop Inbound Marketing Challenges, April 2013 [CHART]
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
Read MoreMost Valuable Aspects Of Customer Relationship Management Systems, Q3 2012 [CHART]
A significant majority of SMBs see CRMs as a way to manage both marketing and sales campaigns and to centralize customer information.
Read MoreMarketers' Attitudes Toward Personalization, April 2013 [CHART]
More than 9 in 10 company marketers (primarily from the UK) believe that personalization of the web experience is critical to current and future success.
Read MoreChallenges & Concerns About Using Social Media For Health Care Marketing, October 2012 [CHART]
Health care marketers worry about how to measure social media marketing efforts, especially tying the investment in social media directly to brand objectives.
Read MoreImpact Of Data On Marketers' Operations, Q1 2013 [TABLE]
52% of marketers said data had a positive impact on identifying new business leads.
Read MoreTypes Of Data Marketers Would Like To Add To Customer Profiles, Q1 2013 [CHART]
71% of marketers were interested in adding predictive analytics around the lifetime value of customers to their customer data profile.
Read MoreBig Data – Obstacle Or Opportunity For Marketers?, Q1 2013 [CHART]
Six out of 10 marketers worldwide viewed Big Data as both an obstacle and an opportunity.
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