Marketing Analytics
Most Important Multi-Screen Video Ad Metrics, June 2013 [CHART]
While completion rate (with a rating average of 2.56, where 1 is most important) shows up as the most important metric, brand uplift (2.69) is close behind in value.
Read MoreSkills Needed To Be A Successful Marketer, June 2013 [CHART]
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreAverage Global Hotel Website Pageviews/Visit by Device, Q4 2012 [CHART]
Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.
Read MoreChallenges To Increasing The Use Of Data & Analytics For Marketing, 2013 [CHART]
The largest problem seen by executives in using data analytics was the absence of investment in new technology.
Read MoreCurrent & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreMarketers' Experience Levels With Data & Analytics Tools, 2013 [CHART]
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Read MoreHow Top Customer Experience Marketers Differ, May 2013 [CHART]
Acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and creating consistent, relevant and positive customer experiences across channels (34%) are among the top challenges being faced by marketers today.
Read MoreMarketing Attribution Channels, October 2012 [CHART]
Email and paid search are some of the easiest channels to include in attribution programs.
Read MoreTop Marketing Analytics Objectives In 2013 [CHART]
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
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