Marketing Analytics
In-App vs. Web Mobile Ad Click Rates, May 2013 [CHART]
Users were about 37% more likely to click on an rich media in-app ad than on a mobile rich media web ad (1.53% vs. 1.12%).
Read MoreTop Real-Time Marketing Concerns, July 2013 [CHART]
North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.
Read MoreConsumer Products Leaders' Balanced Sales Focus, July 2013 [CHART]
15% of consumer products companies are both highly focused on their consumers and strong users of analytics.
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreTop Data Capabilities Of Tag Management, May 2013 [CHART]
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Read MoreTag Management Benefits, May 2013 [CHART]
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
Read MoreTop Sponsorship Metrics, March 2013 [CHART]
The most cited metrics for evaluating sponsorships were sponsorship awareness (94%) and brand awareness (90%).
Read MoreWeb Self-Service Benefits & Challenges, July 2013 [TABLE]
With about 40% of customer interactions being conducted via the web (31%), mobile web or mobile application (9%), the survey finds that many of those offering web or mobile self-service capabilities report increased traffic (54%) and sales (47%) since the launch of those capabilities.
Read MoreEmail Open & Click-Through Rates, Q4 2009-Q1 2013 [CHART]
The average email open rate in North America climbed to 31.1% in Q4, a significant increase from 27.4% in Q4.
Read MoreFacebook News Feed Ad Retargeting Metrics, July 2013 [CHART]
Click-through rates for news feed ads were an impressive 21 times higher than for standard web retargeting, and 49 times higher than for sidebar ads.
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