Marketing Analytics
Cumulative Shelf Life Of An Email Campaign, 2012 [CHART]
Recent data from MailerMailer suggests that opens peak at one hour post-delivery (11.1% of an email’s total opens), falling off quickly during each following hour.
Read MoreGmail Tabs Open Rates By Email Service, August 2013 [TABLE]
Open rates may have been negatively affected (depending on the research), but value per open may turn out to increase, at least according to one source.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
Read MoreMeeting The Changing Needs Of B2B Prospects, February 2013 [CHART]
Most marketers tend to agree that the basic use of marketing automation is insufficient for persuading today’s B2B decision-makers, and relevance is key.
Read MoreOnline Ad Spending Measurement Metrics, February 2013 [CHART]
Fifty-four percent said they would prefer to use the same metrics they use for offline campaigns, alongside additional metrics particular to online.
Read MoreTop Benefits Of Data-Driven Decision-Making, August 2013 [CHART]
Only about 1 in 2 global marketers systematically or routinely use data when making decisions.
Read MoreMarketers’ Primary Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreMarketers’ Main Problems Calculating ROI, August 2013 [CHART]
3 in 4 marketers from around the world report problems or challenges when trying to calculate ROI.
Read MoreTypes Of Data Used To Drive Marketing, August 2013 [CHART]
45% of global marketers agree that data is the most underutilized asset in their organization.
Read MoreMarketing Tactics Influenced By Data & Audience Information, June 2013 [CHART]
One-third of respondents said data influenced 75% to 100% of their digital marketing budget, while another third said it affected 50% to 75% of outlays.
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