Marketing Analytics
Types Of Data Companies Analyze, 2012 & 2013 [TABLE]
Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.
Read MoreMobile Email Interactions, Q2 2013 [CHART]
Fully half of email opens during Q2 occurred only on a mobile device.
Read MoreB2B Marketing's Effect On Business, September 2013 [CHART]
2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value.
Read MoreMarketing Analytics Trends, August 2013 [CHART]
The percentage of projects estimated by CMOs to be using marketing analytics has dropped to 29% from 35% at this time last year.
Read MoreCMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]
2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
Read MoreEmail Open Rate By Hour Scheduled, August 2013 [CHART]
MailerMailer recently published the results of its annual analysis of email marketing metrics, with a section devoted to open and click rates by hour scheduled as well as by day of the week.
Read MoreTop Landing Page Optimization Objectives, August 2013 [TABLE]
More than three out of five B2B marketers sought to increase leads from the landing page.
Read MoreLanding Page Optimization Metrics, August 2013 [TABLE]
The greatest percentage considered conversion to be the most useful metric for analyzing the performance of their landing pages.
Read MoreFacebook Ad Performance Metrics, Q2 2013 [CHART]
Facebook click-through rates were up by 18.5% quarter-over-quarter, leading to a 15.9% drop in average cost-per-click and a 16.4% rise in clicks.
Read MoreMobile Device Share Of Online Conversions, August 2013 [CHART]
A study of 100 million conversion events across 4 major verticals and multiple devices reveals that 31% of said conversions took place on a mobile device.
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