Marketing Analytics
Areas That Have Benefited The Most From Big Data Use, August 2013 [CHART]
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.
Read MoreTop Social Media Metrics For Enterprise Brands, October 2013 [CHART]
A leading 58% of respondents consider content shares to be an important metric for measuring the success of their social media campaigns.
Read MoreCompanies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]
While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.
Read MoreOnline Video Measurement Problems, October 2013 [CHART]
65% of brands and 70% of agencies say that existing measurement standards for online video don’t satisfy their need for audience guarantees.
Read MoreFacebook Ad Performance Trends, Q3 2013 [CHART]
Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Read MoreTop Metrics Used To Measure Native Advertising, June 2013 [CHART]
The majority of US marketers used engagement to measure native advertising.
Read MoreMetrics Brand Marketers Want To Use To Measure Online Ad Spending, February 2013 [CHART]
90% of US brand marketers preferred to use at least some digital-specific metrics to quantify the value of their online investment.
Read MoreFacebook Advertising Key Performance Indicators [INFOGRAPHIC]
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Read MoreBig Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]
Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.
Read MoreBusiness Functions Driving Investments In Big Data At Financial Services & Health Care Companies, July 2013 [CHART]
US financial services & health care executives reported that on average, 68% expected to spend more than $1 million on Big Data initiatives this year.
Read More