Marketing Analytics
Major Retailer's Black Friday Search Surges Entirely Predictable [CHART]
This chart shows search volume from 2004 to present for Target, Walmart, Kmart and Kohls Black Friday search traffic.
Read MoreGoogle+ Impersonator Flaw & Coca-Cola Kills Press Releases – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme’s semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama’s marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more.
Read MoreMarketers' Use Of Attribution Models, November 2013 [CHART]
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the proportion who don’t track how one form of paid media affects another.
Read MoreGaps In Online Marketing Talent, November 2013 [CHART]
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
Read MoreDigital Campaign Complexity, November 2013 [TABLE]
The percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year.
Read MoreVisual Analytics: Image Characteristics That Drive Use Behavior [VIDEO]
David Erickson discusses findings from visual analytics service Curulate that illustrate how differing image characteristics can drive user behavior on Instagram.
Read MoreUS Airways Ejects Blind Customer & Bat Kid Saves San Francisco – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: US Airways ejects blind passenger; Lulumon’s apology fail; JPMorgan’s Twitter storm; Bat Kid saves San Francisco & more!
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreIn-House Marketers' Satisfaction With Conversion Rates, November 2013 [CHART]
Roughly 6 in 10 company marketers from around the world (but primarily UK-based) say that conversion rate optimization is “crucial” to their overall digital marketing strategy.
Read MoreTop Benefits Of Big Data Use, August 2013 [CHART]
For agencies, 64% said Big Data allowed them to develop insight into customer experiences to help drive useful strategy, and 63% of marketers said the same.
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