Marketing Analytics
Why Companies Don't Use Big Data, 2013 [CHART]
Lack of education is still the No. 1 thing hindering greater adoption of Big Data by businesses, according to research.
Read MoreHow Companies Worldwide Use Analytics, 2013 [TABLE]
Segmentation is the leading analytics tactic companies are using for customer insight and marketing.
Read MoreChanges In Twitter Ad ROI, December 2013 [CHART]
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.
Read MoreBenefits Of Big Data To Financial Services & Health Care Companies, July 2013 [CHART]
87% of US financial services and health care executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data.
Read MoreB2B Marketers & Content Marketing Measurement, December 2013 [CHART]
Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.
Read MoreMarketers' Feeling Sticker Shock Over Price Of Video Ad Measurement, December 2013 [CHART]
60% of digital video advertisers do not have access to the tools they need to measure the impact (effectiveness, not just delivery) of their campaigns.
Read MoreUse Of Site Search Data To Inform Marketing Programs, November 2013 [CHART]
Almost 6 in 10 e-commerce executives from around the world say that they don’t use site search data such as keyword reports and most popular items to enhance their other marketing programs.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MoreFrequency With Which Marketers Check Their Data Sources, November 2013 [CHART]
For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.
Read MoreEmail Click-To-Open Rates By Industry & Device, Q3 2013 [CHART]
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
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