Marketing Analytics
Technologies CEOs Are Investing In For Growth, December 2013 [CHART]
Executives indicated that they were currently investing in a range of technologies in order to help drive growth.
Read MoreQuantified Self Universe [VENN DIAGRAM]
As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of coverage.
Read MoreWhere Retailers Plan To Invest In Loyalty Marketing, April 2013 [CHART]
Retailers in North America were eyeing up increased investment in a host of loyalty marketing-related areas.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreMarketing Strategies Used To Target SMBs, Q4 2013 [CHART]
Most marketers were using segmenting and targeting to connect with SMBs, and 40% were attempting more personalized and relevant communications.
Read MoreEnterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]
Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
Read MoreB2B Buyer Behavior Conversion Rates By Month [CHART]
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available.
Read MoreFacebook Ad Performance Trends, Q4 2013 [CHART]
Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4.
Read MoreVideo Ad Metrics, October 2013 [CHART]
The three metrics most used among agency and brand professionals when buying digital video ads were impressions, clicks and completions.
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