Marketing Analytics
How Marketing Pros Use Social Media Analytics, January 2014 [CHART]
The top way in which marketers were using social media analytics was campaign tracking (60%).
Read MoreMarketers Who Use Analytics For Social Media Marketing, January 2014 [CHART]
Nearly two-thirds of organizations in North America have adopted social media analytics.
Read MoreFrequency Of Email Testing [CHART]
64% of B2C organizations routinely track tests through the entire funnel.
Read MorePercent Of Projects Using Marketing Analytics, February 2014 [CHART]
Qn average, only 32.5% of projects use analytics, a slight improvement from the past couple of biannual studies, where usage has hovered around the 30% mark.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreState of Data Quality, February 2014 [CHART]
On average, American companies believe that 25% of their data is inaccurate.
Read MoreData Types That Are Essential To Marketing Success, February 2014 [CHART]
More than 9 in 10 companies believe that some form of data is essential to their marketing success.
Read MoreMost Requested Marketing Automation Features, February 2014 [CHART]
B2B marketers using fully integrated marketing automation are more likely than their peers to report being highly efficient and effective at marketing.
Read MoreContent Marketing Aligned With Buyers' Journey, February 2014 [CHART]
49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
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