Marketing Analytics
Mobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreCFOs & CIOs Who Have Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly two-thirds of CFOs and CIOs in the Americas had changed their business strategy because of big data.
Read MoreMost Important Areas Of Online Marketing Focus, 2012-2014 [CHART]
In 2012, big data wasn’t even in the picture. By 2013, the first year the response was an option, more than one-third of marketers chose it.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreLift In Email Performance With Coupon Incentives, Q4 2013 [CHART]
Email campaigns that offered recipients a coupon had a 34% higher unique click rate and a 14% higher unique open rate.
Read MoreBenefits Of Online Video Ad Convergence With TV, September 2013 [TABLE]
56% of TV ad buyers liked the idea of digital video ad convergence because it would give them a missing piece.
Read MoreEllen DeGeneres Oscars Selfie Tweet Reach [ANIMATED HEATMAP]
Watch an animated heatmap of how Ellen DeGeneres’ a-list selfie at the Oscars spread across the world through Twitter.
Read MoreReach Of Ellen DeGeneres Oscars Selfie Tweet [INFOGRAPHIC]
This infographic from Twitter illustrates the reach of Ellen DeGeneres’ celebrity selfie tweet.
Read MoreMarketers' Challenges Measuring Social Media, January 2014 [CHART]
The No. 1 obstacle cited by respondents was staffing, funding or resources, at 55%.
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