Marketing Analytics
Most Important Marketing Tactic By Level Of Online Spending, February 2014 [TABLE]
More than one-third of marketers worldwide viewed real-time marketing as extremely important to their organizations in 2014.
Read MoreTwitter Ads Outperform Facebook Ads [VIDEO]
Facebook impressions exceed those of Twitter by so much that Facebook consistently delivers more clicks despite offering a much lower CTR on average.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Read MoreFacebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
Read MoreMarketers' Changing Roles, March 2014 [CHART]
Close to two-thirds of US marketers surveyed believe their roles as marketers will change in the next 12 months, while 4 in 5 feel that their roles will change in the next 3 years.
Read MoreUS Marketers' Perception Of Marketing's Role, March 2014 [CHART]
The vast majority of marketers believe that marketing is undergoing a revolution.
Read MoreUS Marketers' Personal Approach To Marketing, March 2014 [CHART]
Three-quarters of marketers agree that capturing and applying data to inform and drive marketing activities is the new reality.
Read MoreMost Valuable Data That Goes Unused In Email Marketing, November 2013 [CHART]
Contact data was the most important for marketing success, followed by sales and demographic data.
Read MoreHow CFOs & CIOs Changed Business Strategy Due To Big Data, August 2013 [CHART]
Nearly half were simply increasing their capacity for dealing with big data, whether that meant adding human or physical capital.
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