Marketing Analytics
UK Companies That Have Adopted Big Data, 2012-2017 [CHART]
The proportion of UK firms with big data initiatives was expected to reach 29% in 2017, compared with 20% in 2013.
Read MoreBrand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]
Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.
Read MoreVideo Completion Rates Of Rich Media Ads By Type & Size, 2013 [TABLE]
Clickthrough rates for rising stars were 70% higher than for standard placements, and video completion rates experienced a 19% lift.
Read MoreRich Media Ad Benchmarks By Vertical, 2013 [TABLE]
Rich media click-through and interaction rates were higher when including video.
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
Read MoreTop Challenges For Using Data To Inform Business Decisions Among UK Decision-Makers, August 2013 [CHART]
The sheer scale of big data was cited as a challenge by 46% of business decision-makers in the UK, but a further 36% stated that there was a lack of useful data.
Read MoreBarriers To European Marketers Benefiting From Big Data, January 2014 [CHART]
While the decision to use big data was clearly a popular one, just how to harness it was an altogether different proposition.
Read MoreBig Data Use By European Marketers, January 2014 [CHART]
82% of European companies either already used big data or planned to do so within the next three years.
Read MoreMost Effective Tactics For Improving Customer Lifetime Value, April 2014 [CHART]
About 3 in 4 global company marketers (primarily based in Europe) agree that customer lifetime value (CLV) is an important concept for their organization.
Read MoreOnline Marketing Growth's Effect On Marketing Responsibilities, April 2014 [CHART]
Some 53% of surveyed CMOs from around the world believe that digital marketing’s growth has changed their team’s responsibilities by ratcheting up the pressure to enable revenue growth.
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