Marketing Analytics
Key Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read MoreDegree To Which UK B2B Marketers Can Demonstrate Social Media ROI, March 2014 [CHART]
Demonstrating social media ROI was a majority activity among UK B2B marketers.
Read MoreCustomer Experience Leaders vs Laggards, May 2014 [TABLE]
58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.
Read MoreChallenges Faced By Marketers At Mid-Sized Companies, May 2014 [CHART]
Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing.
Read MoreEmail's Marketing Engagement [INFOGRAPHIC]
This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.
Read MoreAmazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreMobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreNBA's Racist Owner & A Music Shop's Smart Content Marketing [VIDEO]
During episode 46 of the Beyond Social Media Show, David Erickson & BL Ochman discuss the NBA’s handling of LA Clippers owner Donald Sterling’s racist comments.
Read MoreMost Important Data For Marketing Success, December 2013 [CHART]
Although aspects of proximity marketing have been in place for nearly a decade, the field is still new enough to make it extremely difficult to forecast.
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