Marketing Analytics Archives - Page 32 of 65

Metrics Used To Measure Content Marketing Success, May 2014 [CHART]

Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.

Metrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]

80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.

Search Engines Post-Click Engagement Rankings, December 2013-May 2014 [TABLE]

Google-referred website visitors have the highest bounce rate (61.3%) of the 5 major search engines analyzed by Shareaholic, with these visitors also averaging the fewest pages per visit.

Top Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]

On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.

Marketing Decision-Makers’ Unmet Needs, June 2014 [CHART]

More than 8 in 10 marketing and advertising decision-makers say they have needs not currently being met by internal staff or agencies.

Obstacles To Native Advertising Success, June 2014 [CHART]

Market demand is the biggest obstacle to increased business in native advertising, according to half of premium publishers recently surveyed by Polar.