Marketing Analytics
Content Marketing Metrics [INFOGRAPHIC]
This infographic from SEMRush illustrates 23 metrics to measure your content marketing efforts.
Read MoreMarketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreMost Difficult B2B Marketing Skills To Hire For [CHART]
92% of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreMost Popular SaaS Tools [CHART]
Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses.
Read MoreGoogle Analytics For Content Ideas [INFOGRAPHIC]
This infographic from Digital Marketing Philippines illustrates four ways you can use Google Analytics to get ideas for content.
Read MoreSocial Media Measurement [INFOGRAPHIC]
This infographic from Salesforce illustrates five steps toward effective social media measurement.
Read MoreTop Benefits Of AI To Businesses [CHART]
While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Read MoreWhat Marketers Think Blockchain Will Solve [CHART]
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Read More19 Marketers Predict 2019 [INFOGRAPHIC]
This infographic from PAN Communications lists the marketing predictions for 2019 of 19 veteran marketers.
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