Marketing Analytics
B2B Marketers' Satisfaction With Data-Driven Tactics, August 2014 [CHART]
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Read MoreHow Marketers Are Maximizing Their Value, August 2014 [CHART]
Marketers are most interested in improving customer segmentation and targeting.
Read MoreLarge Enterprises' Online Budgets By Technology, August 2014 [CHART]
Roughly 7 in 10 large enterprises consider digital initiatives to be either the “most important factor” (14.5%) or “of major importance” (55.1%) to their financial success in the next 5 years.
Read MoreMarketers' Most Popular Online Metrics, August 2014 [CHART]
Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.
Read MoreEmail Subscriber Activity By Industry, Q2 2014 [CHART]
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Read MoreGlobal Executives' Top Social Media KPIs, April 2014 [CHART]
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Read MoreConfidence Among Execs In Accurate Social Media Measurement, April 20147 [CHART]
Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
Read MoreEmail Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Read MoreMarketers’ Strategic Considerations, August 2014 [CHART]
Only 1 in 5 marketers feel that the role of the CMO doesn’t carry the same level of respect as other C-level executives.
Read MorePromoted Tweets Performance Metrics, January 2014-June 2014 [TABLE]
Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
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