Marketing Analytics
Email Inbox Placement Rates, May 2013 – April 2014 [CHART]
September was the most difficult month to reach the inbox, while December and January were the easiest.
Read MoreGlobal Email Inbox Placement Rates [INFOGAPHIC]
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
Read MorePrimary North American Marketing Agency Deficiencies, July 2014 [CHART]
40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.
Read MoreMetrics Content Marketers Wish They Could Measure, May 2014 [CHART]
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Read MoreTop Things Online Retailers Test, September 2014 [CHART]
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreMarketers' Top 5 Targeting/Personalization Tactics, May 2014 [CHART]
just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.
Read MoreMobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreVikings PR Blunder, Minneapolis Police Body Cameras & GoPro For Pets
Episode 64: David and BL discuss the Minnesota Vikings mishandling of Adrian Peterson indictment, police body cameras, & the uses of GoPros for people & pets.
Read MoreNorth American Online Marketers' Top Goals, August 2014 [CHART]
North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
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