Marketing Analytics Archives - Page 26 of 65

Decision Making Based On Data Or Intuition, September 2014 [CHART]

Few senior executives rely most on data when making big decisions.

User Of Customer Lifetime Value Metrics, September 2014 [CHART]

Attracting new customers is considered a greater priority for marketing organizations today than turning current customers into customers for life.

10 Marketing Trends For 2015 [INFOGRAPHIC]

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

Enterprise Use Of Social Media Marketing, September 2014 [CHART]

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.

Percent Of Projects Using Marketing Analytics, September 2014 [CHART]

Fewer than one-third of projects use available or requested marketing analytics, and that figure hasn’t changed in some time.

Photo Data Mining [INFOGRAPHIC]

A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.

CMOs' Perception Of Their Social Media ROI, September 2014 [CHART]

The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.

Online Retailers' Top Testing Tactics, September 2014 [CHART]

Roughly two-thirds of online retailers have some type of personalized content on their websites.

Gmail Tab Delivery & Read Rates By Industry [CHART]

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

Email Inbox Placement Rate By Industry [CHART]

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.