Marketing Analytics
Global Businesses Analyzing Big Data By Industry, May 2014 [CHART]
On average, 44% of companies had increased their ability to understand large sets of data.
Read MoreTop Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
Read MoreLuxury Display Ad Metrics vs Global Benchmark Averages By HTML5 Format, H1 2014 [TABLE]
In the realm of HTML5 formats, expandable and polite formats alike performed better for luxury brands than average in terms of CTRs.
Read MoreLuxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Read MoreSearch Advertising Trends, Q3 2014 [TABLE]
Search ad click-through rates in the US saw significant year-over-year increases.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Read MoreCMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]
Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).
Read MoreBarriers To Implementing Personalization, May 2014 [CHART]
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Read MoreCustomer Communications & Customer Data Integration, July 2014 [CHART]
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.
Read MoreCost-Per-Lead Trends, October 2014 [CHART]
A slim majority of marketers and salespeople worldwide say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.
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