Marketing Analytics
Marketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
Read MoreBenchmarks: Mobile Commerce By Traffic Source, Q2 2014 [TABLE]
Direct-to-site customers represent the most valuable mobile commerce traffic segment.
Read MoreMost Effective Sources Of Data For Marketing, November 2014 [CHART]
The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%).
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreTop Areas In Which Big Data Will Have Most Effect, April 2014 [CHART]
59% of executives worldwide said big data was extremely important.
Read MoreMarketing Technology & Data Integration, September 2014 [CHART]
53% of US marketers said they had increased marketing technology investments in the past three years.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreAttitudes Toward Analyzing Social Media Engagement Data, October 2014 [CHART]
Nearly 9 in 10 US companies with at least 100 employees will use social media for marketing purposes this year.
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