Marketing Analytics
Executives' View Of The Significance Of Big Data, April 2014 [CHART]
89% of executives told Accenture they thought big data would ‘revolutionize the way we do business’ as much as the advent of the internet had done.
Read MoreWhere Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]
Just 5% of executives said big data’s primary effect was fundamentally changing the way they did business.
Read MoreHow Visual Search Affects Retail mCommerce, September 2014 [TABLE]
According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.
Read MoreTop Connected Car Features, Q2 2014 [CHART]
The most desired connected car features for US digital users are internet-enabled navigation.
Read MoreAlignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
Read MoreObstacles To Achieving Lead Generation Objectives, 2013 vs 2014 [TABLE]
Lead generation—which isn’t just a digital activity—still receives a small share of digital dollars.
Read MoreTop Lead Generation Objectives, 2013 vs 2014 [TABLE]
Improving the quality of leads generated ranked No. 1 for lead generation objectives, cited by nearly six in 10.
Read More13 Characteristics Of Content Marketers [INFOGRAPHIC]
This infographic from Uberflip illustrates the many skills required of a content marketer.
Read MorePublishers' Email Marketing Challenges, September 2014 [CHART]
List growth was the most common hurdle, cited by the majority of respondents.
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