Marketing Analytics
Primary Online Attribution Models Used By Marketers, July 2014 [CHART]
91% of those marketers said attribution was important.
Read MorePersonalization's Effect On ROI, December 2014 [CHART]
Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.
Read MoreTypes Of Data Small Businesses Use, November 2014 [CHART]
Almost 8 in 10 small businesses surveyed are using data to make smarter decisions and another 8% wish they were.
Read MoreImportance Of Data Quality To Segmentation/Targeting, November 2014 [CHART]
84% said it was very important for their marketing data to be high-quality and complete.
Read MoreMost Useful Marketing Technologies, November 2014 [CHART]
CRM software won out by 6 percentage points.
Read MoreHow Data Analytics Can Help SMBs, October 2014 [CHART]
Nearly eight in 10 US small-business professionals surveyed said they believed they were making smarter business decisions based on data analytics.
Read MoreTop Factors Affecting B2B Customer Experience, November 2014 [CHART]
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
Read MoreTop Drivers of Online Brand Ad Spending, December 2014 [CHART]
Marketers are shifting their digital campaigns from direct response to brand advertising.
Read MoreCEOs Heart Their CMOs [INFOGRAPHIC]
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Read MoreOnline Marketers’ Top Priorities For 2015 [CHART]
A better understanding of audiences (51%) ranks as the top priority.
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