Marketing Analytics
Priorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreBiggest Multiscreen Campaign Challenges, Q2 2014 [CHART]
54% of agency professionals cited audience tracking and targeting as the biggest impediments to multiscreen advertising.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreMobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]
Mobile users are far more likely to click on ads served in an app than via mobile browser.
Read MoreHow Data Analytics Affects Marketing Campaigns, January 2015 [CHART]
More than 7 in 10 executives’ reliance on data analytics for decision-making will either increase significantly or somewhat over the next 3 years.
Read MoreDisplay Ad Viewability Rates By Ad Size, July 2014 [CHART]
Vertical ad units were consistently the most viewable. Worldwide, 120×240 placements performed the best for viewability, with a rate of 55.6%.
Read MoreMobile Display Ad Viewability Metrics By Ad Size, Q3 2014 [TABLE]
Screenwide display ads on mobile were tops for viewability.
Read MoreDesktop Display Ad Viewability & Engagement Metrics By Ad Size, Q3 2014 [TABLE]
970×250 ads had the highest in-view rate out of desktop display ads studied worldwide during Q3 2014, at 65.8%.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Read MoreMarketers' Retargeting Challenges, August 2014 [CHART]
Difficulty attributing performance was the No. 1 challenge of retargeting, cited by 43% of respondents.
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