Marketing Analytics
Voice-Enabled Experience KPIs [CHART]
The overwhelming majority of organizations see voice-enabled experiences as important (67% “very important”, 27% “somewhat important”) for their customers, according to a study by Adobe and Advanis, which also found that 9 in 10 already have resources in place for voice.
Read MoreKeys To Marketing Dashboard Design [CHART]
With CMOs in the US using data more than two-fifths of the time in decision making, it’s no wonder that more than half (55%) of marketing influencers say that one of their main objectives for a marketing data dashboard strategy is to improve how marketing makes decisions, per a new report from Ascend2 and its Research Partners.
Read More15 Essential Digital Marketing Tools [INFOGRAPHIC]
This infographic from PageTraffic illustrates fifteen digital marketing tools such as Google Keyword Planner, HubSpot, BuzzSumo, Sprout Social and Google Analytics.
Read MoreMarketers' Content Development Tools [CHART]
More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.
Read MoreMarketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read MoreTop Audio Marketing Metrics [CHART]
Digital audio consumption has continued to rise, with consumers listening to their favorite form of digital audio 8% more between 2017 and 2018, according to a report from Adobe. With this steady rise it’s no wonder that nearly three-quarters (74%) of brands believe that audio is its own category within digital advertising.
Read MoreArtificial Intelligence's Effect On Email Marketing [INFOGRAPHIC]
This infographic from Connext Digital illustrates seven ways artificial intelligences is influencing email marketing.
Read MoreB2B Content Marketing ROI Measurement [CHART]
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts. eMarketer estimates that nearly nine in 10 US B2B marketers will use digital content marketing this year.
Read MoreMarketing Skills To Master [INFOGRAPHIC]
This infographic from Maryville University illustrates eleven skills modern marketers must master.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
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