Marketing Analytics
Facebook For Email List Building [INFOGRAPHIC]
This infographic from Social Strategizer illustrates how Facebook can be used for email list building.
Read MoreMost Valuable Marketing Automation Features, February 2015 [CHART]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Read MoreTop Email Marketing Strategies, February 2015 [CHART]
A leading 72% pointed to technology that enables a 360-view of customer/brand interactions.
Read MoreEffect Of Monthly Email Campaign Frequency On Click Rate [CHART]
companies that send 16-30 campaigns a month see a click rate more than two times greater than the click rate of companies that send two or fewer campaigns a month.
Read MoreTypes Of Information Health Self-Trackers Monitor, December 2014 [CHART]
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreTop Factors For B2B Marketers' Digital Initiatives, February 2015 [CHART]
87% of B2B marketers say understanding the customer buying journey will be important for their digital marketing initiatives over the next 3 years.
Read MoreState of Data Quality, January 2015 [CHART]
Experian finds that US companies believe that 32% of their data, on average, is inaccurate, up from 25% a year ago.
Read MoreHow Marketers' Are Using Insights Gleaned From Data, January 2015 [CHART]
Almost half of marketers report significant pressure to be more data-driven in their efforts.
Read MoreAutomotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]
Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.
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