Marketing Analytics
Strategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Read MoreSkills New Marketers Need [INFOGRAPHIC]
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
Read MoreMarketing & The Internet of Things [INFOGRAPHIC]
This infographic from Marketo illustrates that many ways that marketers can harness the Internet of Things.
Read MorePost-Event Social Media Marketing, September 2014 [CHART]
For post-event social media marketing, marketers focused on reliving highlights of the experience and leveraged influencers.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MoreAttribution Models Used By B2B & B2C Marketers, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreExtent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]
Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.
Read MoreMarketing Automation Strategic Objectives, February 2015 [CHART]
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
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