Marketing Analytics
Digital Marketers Top Priorities, 2015 [CHART]
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
Read MoreHow To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]
This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
Read MoreSocial Video Advertising Metrics, April 2015 [CHART]
Advertisers running video ads on social media are more interested in metrics such as engagement with interactive elements and shares than they are with views.
Read MoreHow Email Marketers Manage Customer Data, December 2014 [CHART]
How Email Marketers Manage Customer Datat: Fewer than four in 10 email marketers had a centralized data repository for their client data.
Read MoreState Of B2B Marketing Data
State of B2B Marketing Data: Most B2B records are missing key data such as industry information and phone numbers.
Read More2014 Retail Email Marketing Benchmarks [CHART]
Retailers last year saw very little difference in email open and visit-to-conversion rates when sorting by weekday and weekend deployments.
Read MoreTwitter Trends Now Showing Metrics [SCREENSHOT]
The Twitter Trends section has been greatly expanded to include more context about a given trend, including the recency of the trend as well as the number of Tweets about that trend.
Read MoreMobile App Advertising Trends, 2014 [CHART]
Mobile application installs grew by 182% between January and December 2014, almost keeping pace with the growth in ad spending of 235%.
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